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The Most Successful SMB SaaS Acquisition Channel Ever Built

Tom Tunguz

Channel distribution represents one of the biggest and most important changes in customers acquisition for SMB SaaS startups in quite a while. As many of these channel partners move to newer distribution models, the brokerage channel model in particular, they represent an efficient and leveraged customer acquisition channel.

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How to Build Your Own SaaS Partner Program (with Landing Pages)

Unbounce

I think channel distribution is one of the most promising and untapped acquisition channels for SaaS?—?especially Over the long term, it can also deliver increased revenue, higher customer lifetime value (LTV), and reduced customer acquisition costs (CAC). Your partners act as an outsourced sales and marketing team.

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Sales Stack 2022: The Tools

yoursales

Web Visitor ID/Tracking. Sales Growth Hack Tools. Sales Stack Graveyard. The 2022 Sales Stack Tools List CRM CRMs We Use. With sales consulting, lead generation, and outsourced sales clients in the range of 1 to 1500 full time employees you can imagine we come across quite a few different CRMs.

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