SaaSOptics

MAY 19, 2022

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. More customers = more revenue.

Acquisition 59

Acquisition Scale Strategy Software Review 59

OPEXEngine

FEBRUARY 22, 2022

An additional non-financial constraint is a fact that these customers typically lack experience in software procurement and implementation, and this adds friction to the sales cycle. Instead, SMM SaaS companies will leverage Inside Sales and Channel Partners coupled with digital marketing to drive down Customer Acquisition Costs.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

SaaStr

APRIL 30, 2022

Or maybe ARR, depending on your model. Average Revenue per Customer. Customer Lifetime Value (LTV). Customer Acquisition Cost (CAC). & It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising.

SaaS Payments 237

SaaS Payments Metrics Payment Methods Scale 237

Chargify

AUGUST 17, 2017

For instance, if you normally track Customer Lifetime Value (CLV) as a KPI, you may not notice when Customer Acquisition Cost (CAC) drastically increases. Capitalize on marketplace trends. Were there external factors, such as industry changes, that would account for the anomalies?

Scale 53

Scale Sales Hiring SaaS Artificial Intelligence 53

Unbounce

JUNE 16, 2020

I think channel distribution is one of the most promising and untapped acquisition channels for SaaS?—?especially Today, small and medium SaaS businesses are discovering the power of using partners to help sell their products. Depending on your business model and stage of growth, a partner program will likely take on different forms.

Outsourcing Services 131

Outsourcing Services Sales Recruiting Scale SaaS 131