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Driving Success for Small to Middle-Market SaaS Companies

OPEXEngine

Customers of these SaaS companies also referred to as “Small and Medium Businesses” or SMBs, need the same software solutions as Enterprise companies but have resource constraints that prevent them from using the top SaaS vendors. The product should include product tours, interactive walkthroughs, and in-application (In-App) tutorials.

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Customer Retention Software Guide: 3 Best Tools Compared

ProfitWell

Customer retention can hold more weight than acquisition. What is retention software? Retention software is software that focuses on optimizing user retention and reducing churn. Higher retention also leads to lower customer acquisition costs, meaning you and your team are wasting less revenue and time.

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Top 9 Best Influencer Marketing Platforms to Consider in 2021

All that Saas

Influencer marketing platforms are a great solution to engage with your audience in the right way. With a handful number of useful tools, the software helps you connect with the right influencers for your brand. The software not only helps promote your brand locally but also on an international level. dollars in 2018.

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Top 10 Learnings about Free Trials with Tomasz Tunguz (Video + Transcript)

SaaStr

We invest from the very earliest stages to the latest stages of software and consumer companies and we’re based in California. The first goal is to share with you benchmarks. We believe benchmarks are really useful to help you build your business, because they provide good goalposts for financial planning and for goal setting.

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Standing proud at the Podium

ProfitWell

Podium rolls out payments to amp up customer interactivity. Podium , a Utah-based SaaS company focused on small business customer interactions, added payments technology to its product suite this week—ultimately allowing its users (the companies leveraging its software) to collect payments. This growth is insane.

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A SaaS pricing guide: SaaS pricing models, strategies, & examples

ProfitWell

This means the strategies for setting subscription prices are very different than pricing traditional products—ongoing customer payments and complex product packages mean SaaS companies need to put more thought into their pricing. But, it turns out monetization has a far bigger impact on the bottom line than acquisition.

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