Acquisition AWS Investment Operational efficiency. 
OpenView Labs
FEBRUARY 11, 2021
As a founder, you can use this 84 cents to pay salaries, office rent, dividends, or invest in R&D. Offering free usage is par for the course as a SaaS customer acquisition strategy. Operational efficiency and COGS. The pressure that growth puts on operations increases COGS, thereby compressing margins.
Sales Hacker
NOVEMBER 10, 2020
The acquisition process [21:55]. And really, when I actually lived in Austin in early 2019, and everybody was talking about the TrendKite acquisition and about the impact that you all made even before you and I met. We actually brought in a CEO for our series B, Eric Holston, and Eric was operational efficient.
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