The trillion-hour attention economy (and where the Apple Car fits in)
IT World
JANUARY 13, 2022
It’s more than just a car, of course, and when Apple does eventually begin to sell the vehicle it is spending billions to develop, we’ll find the future of transport is as different as the future of mobile phones turned out to be with iPhone. It’s not about vehicles, it’s about attention. What’s at stake is human attention. Think about it.
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