article thumbnail

Embedded Payments explained: Everything software companies need to know

Payrix

In fact, a recent report from IDC estimates that by 2030, 74% of global digital payments will be processed through platforms owned by non-financial institutions, including software companies. This provides the opportunity to remove points of friction, maintain brand continuity, and deliver a seamless experience.

Payments 147
article thumbnail

Unraveling the Power of Contextual Advertising: How Content Relevance Drives Engagement

How To Buy Saas

billion by 2030, highlighting substantial interest and trust among marketers in this targeting approach. A purchase signifies recognition of a product’s necessity and a deliberate quest for further information or immediate acquisition. This unsettling encounter is something brands prefer not to be linked with their products.