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How Buffer Reached $20m in ARR by Focussing on Growing ARPA

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An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. It helped them overcome some of the initial challenges, but over time it started creating other problems. What is Buffer. Tweet this quote.

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Why 2019 Is The Year Of Growth Engineering In SaaS

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The explosion of SaaS tools (and with it, data silos) together creates a need for a cross-functional, operations role to support go-to-market teams. These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. But first, we need to set some context (albeit from the perspective of B2B SaaS).