Rethinking Metrics: The Shift from MQL to Pipeline in Marketing
Sales Hacker
JANUARY 30, 2024
Check out this article published back in 2017: Marketing Qualified Leads Are Cool, But I’ll Take Product Qualified Leads Any Day. Often, they make potential customers feel like just another number in the sales funnel. This variance casts a shadow of doubt on the reliability of MQLs as a key performance indicator.
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