Taking a $4B Company from Consumer to B2B with Pluralsight (Video + Transcript)
SaaStr
JANUARY 14, 2020
What sets apart some of the most successful, high-growth companies we see today—Slack, Dropbox, Atlassian—has been their ability to tap into and master a new GTM strategy: B2C2B. So we kept investing, we knew we were onto something, and little by little we saw our traction improve. Then something really interesting happened.
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