Why Direct To Consumer Ecommerce Brands Are Winning Over Retail
Hacking Revenue
OCTOBER 27, 2016
Even legacy and well-known brands are taking this new route and investing heavily in Direct-To-Consumer sales and marketing channels. NIKE predicts they’ll grow in DTC sales from $6.6 billion in 2015 to $16 billion in 2020, and this is after they beat their $5B target for 2015 by over $1.5 Just online sales on Nike.com.
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