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Unlearning the Growth vs. Costs Myth

OPEXEngine

It’s a pattern that can be seen across the 2007–09 recession, the recovery that followed, the slow-growth years of 2011–19, and even during the pandemic period of 2020–21. The integrated recommendation engine is a major driver of Amazon’s sales and was one of the key contributors to its 21.7% Automation and digitization.