Companies With Usage-Based Pricing Grow 38% Faster
OpenView Labs
MARCH 4, 2021
Today we know of HubSpot —the maker of marketing, sales, and service software products—as a preeminent public company with a market cap above $17B. For their first five years in business, HubSpot offered three subscription packages ranging in price from $3,000 to $18,000 per year. So in 2011, they introduced usage-based pricing.
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