Is Strategy Dead in Tech? The Winners Don’t Think So
OPEXEngine
JULY 28, 2020
Although the San Jose-based company has always been a leader in developing world-class creative software like Photoshop and Illustrator, its go-to-market model (licensing boxed software) eventually slowed it down. By 2013, there were 1 million Android apps on the platform, and the number has doubled to more than 2 million since then.
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