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Since 2010, she’s been leading teams, building websites, web applications for nonprofits, K through 12, higher education, government, businesses of all sizes. And so I think there are a lot of self-taught developers that just don’t know. And I’m giving that a bad description.
But the fact is that a large portion of the employees – developers, marketers, product managers (whose work depends on an intimate understanding of the customer) – rarely, if ever, interact with them. However, Michele quickly realized that customer research should be a part of the whole product development process.
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