Unlocking the Power of the Blue Ocean Strategy: A Comprehensive Guide for SaaS Businesses [2023]
User Pilot
SEPTEMBER 4, 2023
Definition and Origin The concept of blue ocean strategy was first introduced in the 2005 book “ Blue Ocean Strategy : How to Create Uncontested Market Space and Make Competition Irrelevant” by professors W. The focus is on developing new demand and reconstructing market landscapes to make rivals obsolete.
Let's personalize your content