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“The “Dos & Don’ts” of Building Winning SaaS Companies with G2 Crowd (Video + Transcript)

SaaStr

I sell highly engineered complex pumps and I can’t sell them like a book online.” Dell was selling configural PCs online. And for me as I mentioned BigMachines is a very personal problem. And by 2003 we were almost out of business. And I thank a lot of that to actually Met Gourniak, who I hired at that time.

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Paid Search Management For SaaS Start-ups - An Interview With Soren Ryherd, CEO, Working Planet

Outseta

Before we get into the interview, a bit of background - I have hired Soren’s team at Working Planet multiple times. In 2003 we realized that CMOs were really struggling with the auction-based nature of media buying in Search and we knew that was a math problem we could solve in a way that would tie directly to their business success.