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How to Target Generation Z Through Paid Ads

Neil Patel

Of 18 to 21-year-olds who weren’t in high school in 2018, 57 percent were in college, compared to 52 percent of Millennials in 2003, and 43 percent of Gen Xers in 1987. These strategies are relevant to reaching young adults right now, but trends will change by the time the youngest Zoomers come of age. Good: Just Eat. Its answer?