How to Target Generation Z Through Paid Ads
Neil Patel
MARCH 17, 2021
Of 18 to 21-year-olds who weren’t in high school in 2018, 57 percent were in college, compared to 52 percent of Millennials in 2003, and 43 percent of Gen Xers in 1987. With that in mind, here’s a word of warning: advertising to Generation Z is a double-edged sword. Advertising to Generation Z can be a real minefield.
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