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Why 2019 Is The Year Of Growth Engineering In SaaS

Hull

Over the past few years, we've seen a new role emerging at within scaling startups - the growth engineer. These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. For example, as a lead is nurtured and converts to become a customer, you might need to: Integrate payments (Stripe).

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“The “Dos & Don’ts” of Building Winning SaaS Companies with G2 Crowd (Video + Transcript)

SaaStr

I remember when I was in business school the internet was brand new and back then the hero was Jerry Yang. And at that same time I met two Stanford computer science students. I sell highly engineered complex pumps and I can’t sell them like a book online.” Dell was selling configural PCs online.