Okta’s Playbook to PLG, Developer Experience, and Enterprise ARR
SaaStr
JULY 30, 2024
For sales-led models, the salespeople are essential. The traditional SaaS model doesn’t always scale, and not every company has all the bells and whistles to fund marketing, sales, and customer success teams. The Enterprise Funnel Finally, it’s time to scale as your experts become advocates and champions.
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