article thumbnail

Making Trade-Offs In Marketing with Meagen Eisenberg (Video + Transcript)

SaaStr

I was fortunate enough two years ago to be part of a case study that Stanford GSB did on MongoDB with my current partner here at TripActions, Carlos Delatorre is the CRO here and was the CRO with me at MongoDB. Corporate marketing was working with our influencers, partner marketing was working with our partners. And we did that.

Travel 180
article thumbnail

How to Build Your Own SaaS Partner Program (with Landing Pages)

Unbounce

Today, small and medium SaaS businesses are discovering the power of using partners to help sell their products. With a $60 billion market in which to grow, these companies recognize that smart use of partnership channels can help them scale up while creating a win-win-win ecosystem for the company, the partner, and the customer.

article thumbnail

Slack’s Rachel Hepworth on bringing growth marketing to a high growth company

Intercom, Inc.

I recently hosted Rachel on our podcast to learn why Slack needed to invest in growth marketing, what her team prioritized first, how they’ve partnered with Slack’s rapidly scaling sales team, and more. We have this really robust set of integrations and partners. How can we work with partners to drive growth?