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Think: cloud platforms and operating systems like Microsoft, Amazon Web Services (AWS), the Salesforce ecosystem, or a payment platform. Software vendors recommend a platform to their customers (or vice versa), and earn revenue for each successful referral or sale. Technical support and resources Youre not doing it alone.
TL;DR Embedded finance integrates financial services into non-financial business processes, while embedded fintech integrates fintech solutions into the processes of an institution in the finance industry. For example, it offers faster access to funds and eliminates the need to use a third-party bank account.
Reputational risks Risks associated with things like data breaches, poor customer service, company controversies, etc. Monthly sales amount (volume), average transaction amount, sales-to-purchase return ratio, etc. However, note that reserve accounts are the property of sponsored merchants. Velocity checks.
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