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Paid Search (PPC): How To Understand Paid Search Ads And Why You Need It

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This cuts out the sales funnel especially for eCommerce stores. All PPC campaigns no matter the software platform, will have to integrate with Google Ads , Bing Ads, and other PPC exchange marketplaces. For instance, you can change your keywords to reflect a big sale coming up. Are you selling more to women or men?

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