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How to Build a Conversion Path: Step-by-Step Process

User Pilot

Wondering how to build a conversion path for your SaaS product or e-commerce site? TL;DR A conversion path is a step-by-step process that guides prospects. From the moment they learn about the product until they complete a desired action, like a demo booking, and beyond. Is it booking the product demo?

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Driving Success for Small to Middle-Market SaaS Companies

OPEXEngine

There are many ways to classify SaaS companies, but differentiating companies based upon who their customers are presents the best approach for measuring performance and driving success for SaaS businesses. SMM SaaS Company Overview & Market Dynamics. SMM SaaS Company Overview & Market Dynamics.

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SaaS in Africa: 10 Things We Learned From Scaling to 1M Users (Video + Transcript)

SaaStr

You guys have been through three days of presentations. More than half of Kenya’s GDP is now transacted through a mobile, through arguably the most successful mobile banking and payment system called M-Pesa. We said, “How important is Giraffe to you in your recruitment process?” FULL TRANSCRIPT BELOW.

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SaaStr Podcast #398 with Salsify Co-Founder & CMO Rob Gonzalez

SaaStr

As for Rob, before founding Salsify, he was the first-ever product manager at Cambridge Semantics and before that was a Senior Product Manager @ Endeca helping grow the company to it’s $Bn exit. How does Rob think about the bundled vs unbundled thesis within SaaS? How does Rob think about usage vs seat-based pricing in SaaS?