The Innovator's Dilemma for SaaS Startups
Tom Tunguz
APRIL 8, 2015
In short, new startups leverage a distribution advantage to acquire SMB customers at scale. This is why the very largest enterprise software companies pursue the biggest customers; because they leverage the sales economies of larger accounts. 3 Year Total Sales Production, $M 10.9 and the outside teams are worth $5.2M.
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