Mental Models to Help You Grow
Sales Enablement, SaaS and Growth
MARCH 23, 2020
Subscription business model. The lesson here is to view your products in terms of S Curves and ensure you’re investing in your next greatest hit. Horizons Framework Another innovation model is the Horizons Framework developed by McKinsey. Customer data. Economies of scale. Freemium lead funnel. Network effects (marketplace).
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