7 Lessons Helping Start Pardot, SalesLoft and Calendly (Video + Transcript)
SaaStr
NOVEMBER 12, 2019
the initial idea that I came up with for Pardot was simply to do an outsourced lead generation S as a service. We got it into the hands of a few early customers, and they said, “David, we don’t want to buy leads as a service from you, we want the software that you built to generate those leads. That was Pardot 1.0.
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