There are No Shortcuts: 5 Hard-Won Lessons from Zenefits CEO Jay Fulcher
OPEXEngine
MARCH 9, 2021
“I’ve talked to countless entrepreneurs who are anxious about the next step—first seed round, hiring a team, landing a board member, etc.,” That’s exactly what got the former Zenefits leadership team into trouble. As you start to develop a go-to-market strategy, “make sure to think through the process holistically,” says Jay.
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