Say Hello to My New AI Marketer: How Gen AI-Based Software Is Advancing Marketing and Sales
Andreessen Horowitz
JUNE 3, 2024
What gets less attention, but is equally (if not more) valuable, is the business-use side of GenAI content creation: marketing. Marketing is particularly well suited for adopting generative AI because it is an iterative, creative, and dynamic practice that relies on the types of media — texts, images, video — that have driven LLM development.
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