The metrics behind Spotify’s IPO
Chart Mogul
MARCH 6, 2018
Spotify Co-Founder & CEO Daniel Ek. Increased product personalization — This can lead to a stickier product with more invested, engaged users. Undoubtedly, Spotify’s array of personalized playlists (especially Discover Weekly) keep people subscribed. This is likely due to family subscriptions and internationalization.
Let's personalize your content