Sat.Apr 15, 2017 - Fri.Apr 21, 2017

Remove lead-scoring
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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

of companies achieved a score indicating maturity in data management practices in the space.". Those implementing a B2B sales and marketing intelligence solution reported that they have realized 35% more leads in their pipeline and 45% higher-quality leads leading to higher revenue and growth. Forrester found “only 1.2%

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Everyday Behavioral Science and Web Design for Marketers

Speaker: Brian Massey, Founder of Conversion Sciences LLC

Scoring" leads with dollars. In Brian’s session, you’ll learn: How a data-driven landing page is crafted. How to make design and copy decisions with data. The tools optimizers use to increase conversion rates. Data you already have but aren't using. The way data changes the way we design online.