Don’t Overdiscount When Things Get Harder. It Only Makes Things Worse.
SaaStr
DECEMBER 17, 2022
So when things get tougher, and deals get harder, it’s natural to reach for almost anything to close deals. There are only so many levers sales can pull. And discounting is one. And while Atlassian and a few ones hold the line on never discounting at least some of their products, most of us need to employ discounting as a routine part of bigger deals and enterprise sales.
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