article thumbnail

How to Categorize Expenses in a SaaS Startup v2.0

Baremetrics

Benefits of using Expense Categories in SaaS The main expense categories for any SaaS company are: Cost of Revenue Research & Development Sales & Marketing General & Admin These four categories are the standard for describing costs and expenses of any SaaS company from Salesforce to Zoom to your startup.

article thumbnail

How to categorize expenses in a SaaS startup

Baremetrics

This is where you record all of the costs that go to providing your service, such as hosting and customer support payroll. If you have sales from Professional services, you’d want to create two sets of Cost of Goods Sold?—?one Setting up Engineering (or Research & Development) is similar to the earlier section. Engineering.

Startup 81
article thumbnail

Best SSL Certificate Provider

Neil Patel

The SSL certificate encrypts the data travelling between your website and visitors. It can seem tricky at first, given that they are all selling the same essential service. You might think that the downside would be lower-quality customer service, but nothing could be further from the truth.