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7 Lessons Helping Start Pardot, SalesLoft and Calendly (Video + Transcript)

SaaStr

I started a software company in college to make it easy to update websites called Content Management Software Now, and I had this idea for Pardot, I wanted to make it easy for marketers to run campaigns online and measure their results. We raised $0 of venture capital. We started the business in 2007. We sold Pardot.