SaaS Churn: Myths, Benchmarks, and Strategies to Retain More Revenue
FastSpring
APRIL 26, 2022
To investigate, Ryan Law, former CMO and cofounder of Cobloom, performed an analysis of six recent churn reports or studies and found that there is no consensus on the average churn rate for SaaS companies. And a Baremetrics post looks at churn of different types of customers, such as users downgrading or annual plan subscribers leaving.
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