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Expansion is a Team Sport: Strategies for Aligning CS and Sales in 2024

Totango

Bringing Sales and CS together to drive expansion revenue means that you’re doubling the headcount working on expansion—which, in the new era of customer-led growth , is exactly where your attention and time should be going.

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It’s a Rough Time to Be a Startup – Here’s What You Can Do About It

OpenView Labs

In fact, the cost of acquiring a customer has gone up by 65% in the past five years, according to a ProfitWell survey of 800 companies. It now takes a war chest to be visible everywhere it matters: content, search, social, review sites, analyst reports, podcasts, video, events… I’m exhausted even thinking about it all.

Scale 70
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article thumbnail

It’s a Rough Time to Be a Startup – Here’s What You Can Do About It

OpenView Labs

In fact, the cost of acquiring a customer has gone up by 65% in the past five years, according to a ProfitWell survey of 800 companies. It now takes a war chest to be visible everywhere it matters: content, search, social, review sites, analyst reports, podcasts, video, events… I’m exhausted even thinking about it all.

Scale 51
article thumbnail

It’s a Rough Time to Be a Startup – Here’s What You Can Do About It

OpenView Labs

In fact, the cost of acquiring a customer has gone up by 65% in the past five years, according to a ProfitWell survey of 800 companies. It now takes a war chest to be visible everywhere it matters: content, search, social, review sites, analyst reports, podcasts, video, events… I’m exhausted even thinking about it all.

Scale 40