CTO Hire Forecasting Leadership Sales Enablement 
SaaStr
DECEMBER 3, 2020
Does Sam agree that the founder is the one who has to create the sales playbook? When is the right time to hire the first sales rep? Should you hire 2 at a time? What does one look for in their first sales hire? How does Sam think about the relationship between sales and marketing?
Sales Hacker
AUGUST 18, 2020
Sales enablement is easy. All you have to do is create perfectly targeted content, stay informed on email best practices, drive more engagement quarter over quarter, spend less money, oh, and do all of this with less time. We’ve got two sponsors, including a new one called Sapper Consulting.
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