Why 2019 Is The Year Of Growth Engineering In SaaS
Hull
JANUARY 22, 2019
These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. Their job is to enable go-to-market teams through "joining the dots" between tools, teams & data, optimizing the business rules that drive growth. Integrate sales CRM (Salesforce). This is marketing.
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