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What Does it Take to Get CX Right? [It’s Not Just the Technology]

SmartKarrot

This is particularly relevant for sectors like FMCG, consumer apparel, and, most recently, consumer-facing software apps. Customers are your biggest advocates, and a happy customer will leave reviews, aid-in word-of-mouth marketing, and convert new prospects who on the fence. WHY do we buy? You gain from organic promotions.