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Sales and marketing 101 for startups: driving growth together

Chart Mogul

FEBRUARY 13, 2025

Similarly, marketing should regularly check in with sales to refine lead nurturing strategies and identify trends in lead qualification. Sales and marketing 101 The role of a sales team in a SaaS startup Put simply, the sales teams job is to convert high-quality leads into paying customers.

Scale

Scale VP of Engineering Sales Hiring Startup

Kevin Indig on searching for meaning and the meaning of search

Intercom, Inc.

JULY 9, 2020

Kevin Indig leads SEO & Content Marketing as VP at G2 and mentors startups in Marketing at GermanAccelerator. I’d love to dive into what those strategies were like, especially first at Atlassian, particularly because they had no sales team. Atlassian does not have an outbound sales team.

Technical Review

Technical Review Scale Underperforming Technical Team Software Review

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Airflow Best Practices for ETL/ELT Pipelines

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SaaS Brief

Sales and marketing 101 for startups: driving growth together

Kevin Indig on searching for meaning and the meaning of search

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