B2B Marketing Funnel: What is It and How to Build One?
User Pilot
OCTOBER 6, 2023
First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase.
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