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Selling into Startups 101: What You Need to Know to Find a Unicorn

Sales Hacker

For example, Lyft’s mission statement is, “ improve people’s lives with the world’s best transportation.”. In order to execute on this mission, founders can bootstrap their company, raise outside money ( venture capital is the most popular), or use a combination of both to help build their business.

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Funding in the Time of Coronavirus with Mark Suster (Video + Transcript)

SaaStr

That happens in venture capital, and that’s happening right now. Every venture capitalist is stress testing his or her own portfolio. They don’t want to p**s off management teams that face dilution from down rounds. When uncertainty passes, VC funds have plenty of dry capital to put to work.