The Top 10 Important Finance Mistakes First Time Founders Make
SaaStr
JANUARY 24, 2022
Was it misunderstanding bookings vs. ARR vs. GAAP revenue, was that the issue? With early revenue, you start thinking about churn and scalability of every aspect of the business, including product, infrastructure, customer support, sales and marketing. Mistake #1: Bookings are not revenue. They didn’t make any sense.
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