Kellblog Predictions for 2024
Kellblog
JANUARY 2, 2024
While UBP companies were hit harder, as this slightly confusing slide from Iconiq demonstrates [1], they nevertheless grew faster than their subscription counterparts in 2023. Much as SaaS moved the industry from perpetual to subscription (and then consumption) pricing, will AI move the industry to value- or results-based pricing? [18]
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