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How to do Market Research: a Step-by-Step Guide

User Pilot

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

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Customer Segmentation: A Step-by-Step Guide for Growth

OpenView Labs

Customer segmentation is the way. What is customer segmentation and why does it matter? Also known as market segmentation, customer segmentation is the division of potential customers in a given market into discrete groups. A bonus for marquee customers (to represent their value as a marketing asset).

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