Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore
Chart Mogul
JULY 1, 2020
We tend to believe that the technical aspects of our product are the most important differentiator because that’s what our CTO says. And most of the time, the unseen features will provide a better product positioning or marketing message against competitors. As people or members of the same team, we’re biased.
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