The Innovator's Dilemma for SaaS Startups
Tom Tunguz
APRIL 8, 2015
There’s a familiar path now to SaaS companies that start in the SMB (small-to-medium business) part of the market. In short, new startups leverage a distribution advantage to acquire SMB customers at scale. Smaller customers churn at higher rates. Segment Monthly Customer Churn % Annual Customer Churn %.
209 
Let's personalize your content