SaaStr

MARCH 1, 2024

You can smother customers with love alone in the early days, but as you scale, you need a seasoned customer success team and VP that has done this before. Or churn will increase, NPS will stagnate and decline, and upsell and revenue retention will be a fraction of what it could be. You’ll need more than 5–10 engineers to go big.

Scale 237

Scale Part-Time VPE CTO Hire Fractional VPE 237

SaaStr

JUNE 23, 2020

You can smother customers with love alone in the early days, but as you scale, you need a seasoned customer success team and VP that has done this before. Or churn will increase, NPS will stagnate and decline, and upsell and revenue retention will be a fraction of what it could be. She can be your CTO forever.

Part-Time VPE 226

Part-Time VPE CTO Hire Fractional VPE Sales Recruiting 226

SaaStr

OCTOBER 24, 2022

So selling, marketing and supporting them should be different too. WorkOS CEO Michael Grinich, Developer Success Manager Betsy Calender, and VP of Developer Experience Zeno Rocha share how to price your product for developers, how to market it to developers, how to how to support them as they scale and use the products.

Underperforming Technical Team 169

Underperforming Technical Team Outsourced Development Development Part-Time VPE 169

SaaStr

JUNE 1, 2021

In 2016, Hubspot was still a scrappy player that had only recently IPO’d, with a market cap around $1B. Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. Otherwise, we are not doing our jobs, being in the marketing space.

Part-Time VPE 206

Part-Time VPE Technical Cofounder CTO Hire New CTO 206