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B2B Customer Journey Touchpoints CS Teams Need To Plan For

Totango

B2B customer journey touchpoints are occasions when business customers interact with a brand. For example, a website visit, an online sales purchase and a phone support call are all potential customer journey B2B touchpoints. During the sales process, including sales appointment scheduling, meetings and payment processes.

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MQL vs. PQL vs. SQL: What You Need to Know

Baremetrics

Without a proper way of filtering leads to find the ones who have the most relevant need for a product or service, marketing teams would spend a lot of time and money gathering thousands of leads with only a fraction converting on business goals. A lead isn’t classified as PQL for simply signing up for a free trial or freemium model.

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Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

Ryan Austin had VP-level experience in training when he decided to start a consulting business to help enterprise-level companies with their corporate learning and development initiatives. And I just started a consulting business, it was a service business. How are we going to do that?