article thumbnail

Here’s What Investors Look for in SaaS Businesses

Baremetrics

To prepare your business for a sale, focus on making the transition as seamless as possible. If you’re using PayPal, we recommend switching to another service like Payoneer. Subscriptions on PayPal are non-transferable, so you’d have to switch over to another service. Content marketing doesn’t just end at SEO and email lists.

article thumbnail

14 Key Business Lessons SaaS Companies Can Learn from Netflix

SmartKarrot

Create a great marketing strategy. Instead, it invests heavily in content marketing and advertising campaigns that target specific audiences based on their interests and preferences. They have changed their entire business model, transitioning from a physical product to digital goods, which paid off in spades.

article thumbnail

What Are The Top 50 SaaS Companies in 2020?

SmartKarrot

Within 17 years, 65 million monthly users have trusted it with job postings, recruitments, business handling, and content sharing. What started as a recruitment platform, finds 94% of B2B marketers using it as a content marketing platform and 84% using it for lead generation. Finance & Accounting. Eventbrite.